York Merchandising Systems has earned
The York Group, Inc. a national reputation for innovation in consumer
research and merchandising in the death care industry. The system
displays a carefully crafted assortment of closed quarter-sections
of caskets, arranged so consumers can easily see a progression of
value. The system also focuses on creating a warm comforting environment
that helps consumers make a more informed purchasing decision.
Our extensive market research indicates that consumers typically
feel intimidated by traditional full-sized casket display rooms.
One of the most important benefits is the increased comfort for
families, who find the YMS system much less distressing than
traditional selection rooms. It is a result that goes to the heart
of funeral service: helping families deal with one of lifes
most painful experiences. The YMS display provides a warm,
comforting environment that helps consumers feel at ease. All the
information they need to make a confident decision is clearly displayed
and easy to understand.
Take a look at York Merchandising Systems, and consider how
it can improve the quality of the services you provide to your families
and increase value in your business.